OPS 2022 Conference & Exhibition
Lead designer for the 2022 OPS Conference & Exhibition, an event focused on technology and innovation in the operations industry.
The event creative uses triangles to represent the forward momentum of the industry, as well as the importance of industry collaboration when they all fit together. This theme is carried through all the event creative, including the marketing content, promo video, website, and onsite print and digital signage.
Onsite Branding and Signage
The creative was applied throughout the event space to serve as general branding, provide directional guidance for the attendees, and acknowledge sponsors. Freestanding structures included the registration desk and entrance units for the exhibit hall and main stage. Signage was also designed for the staircase, walls, columns, tabletops, and meterboards. Digital signage was used on monitors throughout the space to provide information on session schedules and locations. I worked with external vendors on the production.
Registration Desk
Staircase signage
Event foyer facing the stairs, column signage
Exhibition Hall Entrance Unit
General Session Entrance Unit
Promo Video
I designed this animated promo video for the event using elements from the event creative. I worked with a marketing colleague on the script, and then designed a storyboard before creating the animation. I used the pace and music to create a feeling of momentum. A modified version of the video was used to kickoff the event.
Event Website
Social Media Graphics
Attendee Badges
Attendee badges were designed using colors from the palette to identify the different type of attendees. The back of the badge featured information on wifi and the mobile app.
